Is it just me, or is it sad that NHL.com is one of the worst places to find information on the NHL? I don’t know about most fans, but I think TSN.com covered the trade deadline the best (as usual). Their live tracker had trades posted within minutes. NHL, on the other hand had the countdown clock. That’s it. Apparently, they thought having a countdown to the last second was more important than having trade updates, since their “Complete list of NHL trades, since Feb. 3” was always updated about 2 hours after the trade happened (TSN’s site listed the time of each trade as the trade was posted just minutes after it took place).
MLB.com does a good job of keeping up on baseball. I don’t see why the NHL can’t do the same. The NHL could really use some help from MLB’s marketing department, too. Though I don’t watch commercials, I notice baseball commercials as I fast forward through them when watching other shows on many channels. Conversely, I only see NHL commercials on NBC during their NHL game of the week or on Versus during hockey games. Versus could show NHL commercials all the time and they probably do. However, like most people I’ve polled, I only watch Versus, or even know it exists, because of hockey. Some fans I polled also watch the Tour de France, but that takes place in the summer during the NHL off-season, so NHL commercials then wouldn’t make too much sense. There is no reason NHL commercials have to be limited to NBC and Versus. They should be on during American Idol, CSI, and all the other popular shows.
I have a lot of female friends who don’t follow hockey, but they know Sidney Crosby’s name because he’s an attractive kid. There’s no reason well-done advertising and focusing on some of the other attractive NHL players couldn’t get women like them (and teenagers) to start watching hockey occasionally.
The trades started out pretty slowly this year, but have certainly picked up in the last hour. Enjoy the last few hours of the trade deadline madness!