Derek Armstrong, Dustin Brown, Kyle Calder, Denis Gauthier Jr., & Bailey (the mascot) of the LA Kings were on The Price is Right (CBS) yesterday. It’s been advertised all season and the ad (with the guys either bidding almost nothing or choosing not to bid on a Ducks jersey) is great. Click below if you haven’t seen the ad yet.
The behind the scenes footage they’ve shown in games (which is available through Kings Vision at the official Los Angeles Kings website) is also very entertaining. Unfortunately, the actual appearance on the show wasn’t as good. It was great to see the Kings on there and hear the (half-hearted and clearly forced) “Go Kings Go” cheer from the crowd, but I’d heard that day’s show referred to as “hockey themed” and the only thing hockey themed in the entire show was the showcase the Kings did. The prize package was an amazing one for any hockey fan, but the people in the showcase showdown were clearly not hockey fans. The idea of going to Switzerland for the 2009 Men’s World Ice Hockey Championships didn’t even appeal to them. I can understand the ice box at Staples not being appealing to someone who likes hockey (you can’t really see the game, but I guess it wouldn’t be bad to watch one game from there – it’d be better than that horrible “rinkside view” FSN is forcing on the fans), but when the idea of going to Switzerland for the world championships doesn’t appeal to you, it’s clear that you’re not a hockey fan. Any Kings fan would have loved the prize package, but the guy who won the other showcase was thrilled that he didn’t win the Kings showcase, even though he got a snowmobile and lives in Florida. Of course, a Kings prize package for someone who lives in Florida would be a bit annoying even if the guy was a huge fan of the Florida Panthers (in town to play the Kings tonight and Ducks Sunday) or Tampa Bay Lightning.
I always figured the showcases that are not won are used in future showcases for the show, but does this prize package just go away and give the Kings advertising without having to spend any money on prizes? If so, it worked out very well for them. The guys looked like they had a lot of fun (I haven’t talked to them about the experience yet, I wanted to see the show first), it’s just too bad more of the antics didn’t make it on the air.
I remember seeing an article in one of the Canadian newspapers about how The Price is Right should have had more important players from different teams on the show if they wanted to have a hockey themed show. While I agree with this, there are a couple problems with that idea. A. The show wasn’t hockey themed, B. The showcase that was hockey themed was more LA Kings themed than general hockey (you wouldn’t get a prize package from a team of your choice, you’d get a Kings prize package, same thing with the tickets), and C. The Kings are local, so they were around when the show was filmed.
The Price is Right with the Kings was a bit disappointing after the amusing previews, but it was good to see hockey showing up in a TV show, just as it’ll be great to see Luc Robitaille on Bones (Fox) in January.